Heritage Designs, LLC

Supplier of software and services designed for nonprofit organizations located in Phoenix, Arizona.

Built new department with accountability for sales, marketing initiatives, ad design, web analytics, lead generation/landing page design, social media strategy, email marketing, software application development, application testing, client support, develop and maintain relationships with integrated software partners, blogging, and print advertising.

• Promoted from Business Development Manager in March 2011.
• Increased client base by 126% in the first two years after the implementation of strategic sales on-boarding processes.
• Developed an online planning tool application utilized by over 3,000 nonprofits worldwide and delivered a 317% increase in leads through integrated online marketing strategy.
• Drove 140% increase in online trainings for nationwide clients after developing and marketing client support website and online resources. New client support systems reduced training costs 43% as a result of this success.
• Increased conversion rates 2x for website after leading complete redesign of landing pages in line with current best practice thinking.
• Organized and promoted inaugural users conference, resulting in attendance 23% above goal.